by Theresa Christine Johnson on 01/27/2016 | 3 Minute Read
New York pride is a serious thing, and as you might suspect, Bronx Brewery loves their borough through and through. Tag Collective was tasked with completely revamping the branding and packaging to give the craft beer a taste of the Bronx.
“The Bronx is an industrious borough, with a proud, hardworking community—the Bronx Brewery fits right in. They’ve built their company from the ground up and crafted some premium pale ales in the processes. Their brand, however, wasn’t telling this story.”
“We rebranded and redesigned the packaging, creating an updated industrial look with fine details that add a crisp, polished feel. We also focused on what makes each beer unique by listing the hops and grains used by the brewer—giving beer lovers everywhere something to geek out on. After all, this is a craft beer. The brand now tells the story of both the Bronx Brewery’s premium beer and the borough from which it was born.”
Bronx Brewery’s new look brings forth a candid and feisty personality. The brewery’s name appears in tall, bold text, indicating the brand’s tough and unapologetic attitude. Tag Collective’s rebranding has included changes that make the brewery appear more confident as well as including subtle elements that hint to where the beer is made. The aluminum cans themselves feel industrial, and sharp, tight lines along with black and silver hues emphasize the hard-working vibe of the Bronx. By making their special ingredients known, it appeals to beer drinkers who may have no ties to the Bronx, making the delicious craft beer widely accessible.
Designed by Tag Collective
Country: United States
City: New York, NY