Bohica Products

by Theresa Christine Johnson on 01/26/2016 | 3 Minute Read

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It used to be that many men who had beards were just too lazy to shave; now, though, it’s a look to be desired. When there are entire websites and Instagram accounts dedicated to men with impeccable-looking facial hair, it means that products like beard oil or beard balm are luxurious grooming items for a gentleman to own. Matt Erickson leveraged Bohica Products’ American-made quality for its standout branding and packaging.

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Taking inspiration from the American flag, Bohica Products features stars, stripes, and slightly darker red and blue hues. Parts of the graphics appear weathered, as if they’ve been through a lot and have still managed to pull through, communicating brand strength and product quality. Beard oils come in amber bottles which feel more traditional, giving off a sense of age and reliability.

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Designed by Matt Erickson

Client: Bohica Products

Country: United States

City: Minneapolis

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