by Theresa Christine Johnson on 01/26/2016 | 3 Minute Read
It used to be that many men who had beards were just too lazy to shave; now, though, it’s a look to be desired. When there are entire websites and Instagram accounts dedicated to men with impeccable-looking facial hair, it means that products like beard oil or beard balm are luxurious grooming items for a gentleman to own. Matt Erickson leveraged Bohica Products’ American-made quality for its standout branding and packaging.
Taking inspiration from the American flag, Bohica Products features stars, stripes, and slightly darker red and blue hues. Parts of the graphics appear weathered, as if they’ve been through a lot and have still managed to pull through, communicating brand strength and product quality. Beard oils come in amber bottles which feel more traditional, giving off a sense of age and reliability.
Designed by Matt Erickson
Client: Bohica Products
Country: United States