The Clear Line
by Elizabeth Freeman on 01/25/2016 | 3 Minute Read
Nothing says "I'm thinking of you" than a thoughtful gift. If you're looking for something for that special someone, why not give them a case of "The Clear Line"? Packaged luxuriously in a clean, white box, 4 small bottles have their own compartment. Each glass bottle contains the world's most iconic spirits: Gin, Vodka, Tequila, and Rum, along with fun origin stories, and a look into MAD CONSORT's past work.
"The Clear Line is more than the foundation of the great mixed drinks of the world however. It’s the straight line of smart, calculated strategy that stretches from concept to creation in great design. It’s the clear lines of geographic origin that separate our favorite spirits around the world one from another, dividing history, culture and ways to say “cheers.” But for us, it’s mostly about the search for truth in our work—the job of tapping into the inspiration of a product or company to create an identity and personality that reflect its purpose and entices its audiences. Crafting the undeniable, compelling story that stretches from point A to B to C to every place a person encounters your brand."
Concept & Design: Anna Addison
Writer/Strategist: Kendra Rainey
Photography: George Zenko
Printer: Friets Van Vliet - DrukGoed & paardekooper display, Michiel Kok - WMOK,
Esther Kroop - De Monsterkamer
Paper: Christiaan Janssen - Colorplan.