Fort Point Beer Company

by Theresa Christine Johnson on 01/18/2016 | 3 Minute Read

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If you’ve ever left your heart in San Francisco, then get ready to swoon. Manual has designed Fort Point’s craft beer by including iconic San Francisco locations in the branding and packaging. Enjoy the Golden Gate Bridge, Sutro Tower, and the beauty of Golden Gate Park simply by cracking open a delicious brew.

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Because of Fort Point’s unique location, using the backdrop of the city by the bay emphasizes the pride they feel in their city as well as their brewery. The images and locations are presented in a fresh way, though—one may not instantly recognize the Dutch windmills from Golden Gate Park, for example, but this allows for a bit of discover on the buyer’s part. The illustration style relies on a geometric aesthetic, using lines to create shapes and depth. It’s a creative homage to the city Fort Point Beer Company calls home and also promotes a sense of purity in their beer offerings.

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Designed by Manual

Country: United States

City: San Francisco

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