by Theresa Christine Johnson on 09/29/2015 | 2 Minute Read
Macarons are a small treat that feel luxurious and grand. These heavenly little handmade cookies with a creamy filling are absolutely delightful and dangerously delicate. Fabula Branding developed this premium packaging for Bon Génie, emphasizing the colorful variety, beauty, and diversity of flavors the famous French dessert can come in.
Bon Génie’s macarons are made with almond flour, a natural filling, and meringue, and the flavors include almond, cream citron, pistachio, strawberry, and more. The box they come in allows buyers to enjoy just one or enjoy the wide array of flavors. On the front of the packaging, the word “macaron” is broken up into four two-letter parts, indicating the small, two bite-size quality of the sweet treat. A black box feels upscale, and also allows the vibrant hues of each macaron to pop. Actual images of macarons appear on the box as well, beautifully stacked and ready to be eaten, building anticipation for the buyer.
Designed by Fabula Branding