FARADAÍ PARÁ SPIRIT
by Traci Gibbs on 08/17/2015 | 1 Minute Read
FARADAÍ PARÁ SPIRIT Branding and packaging for a spirit made of Brazilian pará cress and black tea. Just a few months after we finished the branding for 9Volt, we were asked to redesign the whole visual appearance, because of a new naming and a modified brand strategy. Referring to the cultural background of the pará cress as well as to the contemporary approach of the brand, the new design is inspired by a Brazilian graffiti style known as »Pixação«. It combines a radical and bold bespoke lettering with strong graphical qualities and a reduced, clean typographical concept.