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The Washington Post "Favorites" Magazine

by Elizabeth Freeman on 07/08/2015 | 4 Minute Read

SNASK finds inspiration from Pinterest to create The Washington Post's "Favorites" magazine. The cover features  letters crafted with wood, paint, and LEDS that are then photographed from overhead. The overall design revitalizes the magazine in efforts to remain culturally relevant and trending with social media. 

"The Washington Post is one of the biggest newspapers in the U.S. When they started planning for their readers Favorite’s Issue they wanted something fun and tactile. After reviewing more than 40 agencies, they ended up calling us at SNASK."

"We decided to make the cover and the editorial images entirely by hand. We wanted to capture the essence of every category (Eating, Drinking, Music & Arts for example) in the design and illustration of each letter of the word “Favorites” by creating fun, unique and physical icons that would reflect the characteristics of each topic, all in different materials."

For example, choosing a clean, stylish Art Deco typeface made from glass to create the essence of a fancy cocktail for the topic 'Drinking.'"The materials used was everything from plywood and concrete to clay and real neon light."


Designed by SNASK

Client: The Washington Post

Country: Sweden

City: Stockholm

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