Vendors line the halls of Fancy Food Fest



by Elizabeth Freeman on 07/06/2015 | 2 Minute Read

What adorable shortbread packaging! When we saw this on Instagram, we knew we had to feature it on The Dieline! Designed by Believe in®, this delicious Scottish sweet treat is sealed in a clear plastic film that peeks through the dark grey box. The logo is hot-stamped on the left-hand corner aligned with the rest of the text. The design is then finalized with a cube pattern accenting the side of the box.

"LittlePod are growing increasingly famous for their tubes of real vanilla paste, a staple ingredient for professional chefs and keen cooks alike. We worked closely with LittlePod and their Scottish shortbread partner Reids of Caithness to create this new brand extension, a great way to extend the brand into new categories and demonstrate the qualities of real vanilla in luxury foods."

"The new packaging steers clear of tartan and introduces an elegant simplicity to the brand. Reverse printing on the board with silver on the inside adds a touch of luxury. The wraparound aperture shows off the contents and reflects the 3x3 grid of the shortbread itself. In the product's first month a large order was placed by a big European distributor before they'd even tasted the biscuit."


Designed by Believe in®

Client: LittlePod

Country: United Kingdom

Creative Direction & Design: Blair Thomson

Strategy & Copywriting: Tim Burley

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