by Elizabeth Freeman on 07/29/2015 | 3 Minute Read
This press-kit is on another level. Designed by kidstudio, a simple black box has an unexpected surprise when opened. You are greeted with a grid of high-fashion black and white photos that are as equally striking as the other. Inside, an engraved USB sits bellow a stack of look books filled with the wonders of RE/LABLD.
"The particular Italian know-how that mixes design and handcraft brings packaging to a new level of perfection.
The Re/Labld press-kit has been designed to enhance the feeling of Immortal Fashion. The simple lines, the straight edges - a masterful craft technique - and the black dress make of this box an unique piece, as glamourous as the items exchanged at the Chicago-based relabld.com. The essential shape, carved to perfection and covered in Ispira™ paper by Fedrigoni™, reveals itself upon opening when a four-leafed flower blossoms and the full press kit is revealed. Inside, a brochure, a look book and a charity folder recount the tale of the groundbreaking experience you can live at Re/Labld."
Designed by kidstudio