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Citra Sunshine Slacker

by Theresa Christine Johnson on 07/23/2015 | 2 Minute Read

“We have all good intentions to disturb, disorder and enlighten you with unforgettable beer after beer.” Evil Twin Brewing is certainly making their mark. With over 100 current types of beer, options are seemingly endless for craft beer lovers.

“Because we are so much in love with good taste, all the beers from Evil Twin are prepared in 10 of the best breweries around the world. Exclusively hand picked to please you with delicate, funky, extreme and by all means rare flavors. Maybe not the easiest way, but certainly the most fun!!!”

Their range of brews is certainly exceptional, from an Imperial Stout called “Even More Jesus” to a Pale Ale called “Spicy Nachos.” Each of their beers is unique, from geometric-inspired labels to the stories behind them. Martin Justesen creates the labels for each brew, and the story behind their Session IPA, the Citra Sunshine Slacker, is about an easy-going guy who probably appreciates a beer that tastes great but doesn’t weigh him down.

“Despite his bitterness, lack of power and insuperable aversion to any kind of extravagant labor — he kind of has a charming charisma, and perhaps he is even loveable. Somehow we find him unbelievable irresistible and stimulating because he is one of the few that masters the ability to effortlessly impress with his sharp intelligence and make it look so damn easy.”

Citra Sunshine Slacker’s goldenrod background is a vibrant and welcoming hue that instantly makes the laid-back character likeable. The geometric design takes center stage, keeping the overall look simple yet fun. On top of the image, a thick serif font identifies the brew and gives it an even more modern vibe for a young crowd.


Designed by Martin Justesen

Client: Evil Twin Brewing

Country: United States

City: New York

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