Tenzing Men's Skincare
by Theresa Christine Johnson on 07/22/2015 | 3 Minute Read
The market for men’s skincare continues to grow, and Tenzing is an impressive competitor. This product line is named after Sherpa Tenzing Norgay, a member of the two-man team that climbed Mt. Everest over 60 years ago. Healthy ingredients sourced from the US go into the aloe based skincare, including grapeseed oil, acai berry, and vitamin A. Mash Creative and Socio Design coproduced the design for Tenzing, creating a masculine and crisp look for the range of products.
“Working in collaboration with Socio Design, we designed a brand and packaging system for the first release of Tenzing products. The new brand featured an iconic mountain marque designed to lead the storytelling of Sherpa Tenzing Norgay and act as a metaphor for ‘conquering life.’ The geometry and cleanliness of the marque was offset with a robust serif logotype, helping to communicate the historical background of Tenzing Norgay and position the products for a male audience.”
“A vibrant orange was selected as the main brand colour for packaging and POS as it gave the product increased visibility in a retail environment whilst also communicating the refreshment that comes from the aloe based products. Sage Mint and Sandalwood variations were differentiated through a suite of warm greys, designed to work alongside the primary brand colour as well as looking noticeably different.”
Tenzing does a great job of appearing masculine without being completely drenched in machismo. The clean layout and color palette is perfectly suited for the modern market, but the serif font choice recognizes the history of Sherpa Tenzing Norgay himself. Calming gray hues give off a sense of reliability in this skincare line, and the mountain logo is instantly recognizable, further building the reputation.