Vendors line the halls of Fancy Food Fest

Mr. Smith

by Theresa Christine Johnson on 07/21/2015 | 3 Minute Read

Who is Mr. Smith? Well, no one can really say for sure, but he does have excellent taste in beer. Shakesbeer’s new line of brews was designed by Viewpoint Branding Agency who cleverly put a mysterious and quirky character on the front of each bottle.

“Shakesbeer Beer Store searches for and chooses the most interesting and unusual types of beer for its buyers. At present Shakesbeer has decided to start up its own trademark, for which three unusual recipes of English beer were chosen: refreshing crafted beer, superior ale and strong fine ale.”

“We developed the image of Mr. Smith — the expert and the pub/bar frequenter, who travels incognito all over the world searching for new special types of beer and who actually knows everything about this beverage.”

The Mr. Smith labels feature Mr. Smith himself, seated with his legs crossed and his nose in a newspaper. You cannot see his face, though — only his hands, knee, and bowler hat peek out from behind the paper. Although so little of him is seen, you can deduce he is an intelligent and insightful man with a discerning taste in beer.

Salmon, light green, and tangerine hues identify the different flavors of beer. Each variety has its own small graphic and write-up on the newspaper on the front label, and the back has a small rating scale for the qualities of the beer. A typical amber bottle is used, but the small gold accents that appear on the packaging add a dash of dignified taste, perfect for a craft beer lover.

“On the one hand it was important for us to make the design categorical, and on the other hand — to make it unique and easy to remember, as the product is aimed at young people, who adore proprietary (craft) and unusual types of beer.”

“The line is represented by three different types: refreshing crafted beer, superior ale and strong fine ale. Each of them has its own history in the newspaper and color coding. For more detailed information on taste on the back label there is a five-grade system of evaluation of beer aroma, density, bitterness, sweetness and strength.”


Designed by Viewpoint Branding Agency

Country: Russia


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