Concepts We Wish Were Real
by Elizabeth Freeman on 07/03/2015 | 12 Minute Read
Before you head out this 4th of July weekend, be sure to check out concepts and student work we wish were real!
A unique cafe line inspired by the railroad. Designed by Olena Fedorova, a turquoise and red color palette is used in custom illustrations and a pattern that is overlaid to create a sort of collage. Although there are many elements, the design remains minimal and contempory while offering an antique feel.
Designed by Olena Fedorova
Whether or not you possess a green thumb, Anti Crise makes it simple to grow your own little garden. Today, many people don’t grow their own plants because it can be overwhelming — every type has its own requirements, from how much water to give it to when it can successfully be grown. Julie Ferrieux’s school project is an easy-to-use product line for those wishing to grow some of their own greenery.
“Anti Crise offers a range of seeded paper allowing the city to greening its interior easily and quickly. It comes in several ways. One can find candy packs to grow, thereby obtaining strawberry plants by planting the package. A calendar with detachable boxes allows to plant what you want while respecting the planting periods. The products are easily accessible since we can order them online. They are delivered to you, you just have to plant a piece of paper to grow the plant you want.”
Each self-contained packet not only includes the seeds, but the packaging includes vital information to help consumers plant and grow their garden successfully. Colorful labels double as plant markers and the calendar helps keep track of what to plant when. It’s a perfect tool for the beginning gardener. Hand-drawn doodles and designs are on both the seed packets and the calendar, getting the buyer excited to make something unique with their own two hands. Most of the design is black and white, with small dashes of color. These playful colors harmoniously rest next to the growing plants as the markers and help important dates on the calendar stand out. The design is simple and delicate, encouraging us all to take a moment and revel in the small, lovely things in life.
Designed by Julie Ferrieux
This concept design for Llanllyr Source finds the perfect balance between letting the product shine and highlighting its best qualities. Created by Adam&Co. in partnership with Adned, the main goal was to contemporize the brand. Their concept for Llanllyr is modern and beautiful, looking as clean and pure as the water itself.
“Launched in 1999, Llanllyr Source quickly became recognized by the world’s leading hotels, sommeliers, and chefs as one of the most perfectly balanced, purest tasting natural spring waters. Our goal was to better tell the brand’s rich history to a modern audience, re-establish the brand’s luxury positioning, and to introduce a new line of flavored mixers based on the same brand name. This came to life through a new brand strategy, brand identity, messaging and packaging. The location and history are key to the brand’s story which we communicated through the use of a map texture and consistent use of the words ‘Since 1180.’”
“Llanllyr Source” is written in a thin, sans-serif font, giving it an up-to-date look. “Since 1180,” however, appears in a more traditional font, embracing the history of the spring’s source and elevating the brand. The varieties feature a small range of colors in diagonal stripes on the labels, indicative of the flavor of each bottle. While the plain bottled water is a tall, cylindrical one, the flavored water comes in clear soda-like bottles. Both types have a sticker over the cap, though, ensuring the quality of the beverage.
Country: United States
Green & Jewel. Organic matcha tea.
Packaging design and 3d render for an organic matcha tea brand. Using only single source leaves and cold pressed juice. Using Japanese elements and minimalist design to create a space that let the product shine through. Also echoing the beverage's Japanese inspiration without becoming a parody.
Kristoff Lennen has created a geometric packaging structure, oriental-inspired, that stands out from the crowd of organically shaped ones. The clear plastic bottles allow the jewel-like colors of the tea to radiate through elevating the product line.
Country: United Kingdom
Sustainable and practical. The students in Spain, Paula Sánchez, Laia Truque, and Miriam Vilaplana, wanted to create environmentally-conscious packaging for the purchase of sliced fruit. Their small packs are perfectly appropriate for the produce at the most popular market in Barcelona, La Boqueria.
“We created an identifying Brand which appears as a stamp in the pack. It includes an empty side to be customized by the shop assistants to add the name or the number of their stands. The proposal consists of a series of folded greaseproof and 100% biodegradable paper without adhesive, manually assembled and closed by a toothpick that allows the consumer to take away fruit in a clean and simple way.”
The execution is simple and smart, solving a problem for both the grocery store and the patrons. Seemingly inspired by to-go containers for items like French fries, the packaging takes on an almost cone-like shape when full of fruit. Consumers will love that they’re greaseproof, but the ability to fold up easily and break down quickly makes it an excellent choice for the environment. Each origami-like packaging is held together with a toothpick, making it a quick, easy, and healthy treat.
“A good conversation starts when you open a beer.” No one can deny that beer can help initiate discussions. With this in mind,Anti created a beer concept for Basarene ØL with packaging worth talking about. The name “talas” means “speak soon,” a phrase used locally in the heart of Norway. Anti wanted the brew to open more than just a chat among beer drinkers — they designed a clever logo that is shaped and crafted like bottle openers so that it opens the beer itself. The typeface the created reimagines letters as brass bottle openers, of course with the letters for TALAS getting the most use.
Additionally, each bottle comes wrapped in a newspaper-like paper, sharing stories from the local community. This gets consumers talking about these events, providing a discussion for people while enjoying their bottle of TALAS. The paper and beer labels come in extremely light, almost pastel colors. Inspired by clean, Nordic design, it’s definitely a beer we’d want to crack open and enjoy.
“The wrapped packaging of the bottle is a newspaper with local history from the Hamar region. A starting point for a good conversation and sharing stories. The TALAS logo is shaped as bottle openers that makes the typography into an identity element but also a functional tool for the bartender. The typography is crafted out of fine brass and handmade down to the smallest detail for functional use.”
Designed by Anti