Concepts We Wish Were Real
by Elizabeth Freeman on 06/19/2015 | 14 Minute Read
The week is finally over and what better way to celebrate then with our concepts we wish were real.
We love seeing innovative package designs that help reduce waste and are well-suited to a brand. Diana Castaneda’s concept for ENZO, a men’s clothing company, produces almost no trash, and gives the buyer a hanger for their new clothing. This environmentally-conscious design is
ENZO focuses on craftsmanship and genuine design, and the packaging is designed from one single sheet of cardboard. It then unfolds and the cardboard can be turned into a hanger. The only piece of trash is the small
The name “ENZO” is featured on the front of the packaging in a bold slab serif typeface, exuding masculinity and originality. The brown cardboard has clean lines, looking both professional and accessible.
Designed by Diana Castaneda
Åbro Arton 56
Swampy, hot summer days call for bottles of chilled, light beer. Martin Hummel-Gradén designed a concept for a new identity and packaging for Arton56, a premium lager from Åbros. The result is an irresistible design that is bright, cheery, and perfectly suited for a poolside lounge.
The color choice for Arton56 is a unique choice and immediately catches our eyes. The bold turquoise hues bring visions of sunny afternoons at the beach and friend-filled backyard barbecues into our heads. The clear bottle shows off the shimmering, amber color of the lager, and text is white instead of black, further exuding a playful atmosphere. The neck of the bottle features multiple small, blue lions, like a family crest, and one rests on the very top at the bottlecap.
Designer: Martin Hummel-Gradén
Illustration: Martin Hummel-Gradén
Account manager: Frida Bresander
Designed by Dear Friends & Shout
Planet Kid, designed by Elise Doreau, is a conceptual kid's cosmetic line that uses animals for each product to help children remember what the product is for. A plain white canvas is stamped with colorful animal silhouettes surrounding the Planet Kid cloud logo. The overall design is minimal and speaks to the organic nature of the products.
The Coffee Story
Growing up, storytime was always a magical and exciting time of day, wasn’t it? The concept for The Coffee Story takes that playfulness and creates a storytime feeling for a coffee shop. Designed by Nikita Gill, it combines three simple things to create the fanciful brand: coffee (of course), a magical graphic element, and a storybook inspired font.
Without appearing childlike, The Coffee Story has a simple and straightforward design. White, brown, and seafoam green color the graphics, containers, and even the storybook page used to wrap breads and pastries. The curlicue image that embraces the logo looks simultaneously like steam coming from the coffee cup and clouds in the sky. The storybook font chosen, Always Here, reminds us of reading some of our favorite children’s stories growing up. The elements invite the cafe-goers on an adventure while remaining minimal, allowing them to project their own experiences into the story.
Designed by Nikita Gill
Country: United Kingdom
The average American drinks about two coffee drinks per day. Over the course of a month or a year, the materials and resources used to make those drinks add up! Marina Brockhoff’s concept for Cafeeiro includes sustainable packaging adapted for technical issues, materials, optimization of transport, and design, specifically with coffee in mind.
The packaging is completely unlike other coffee packaging on the market while also solving many of the problems associated with a commonly purchased product. Coffee-inspired hues, ranging from light to dark browns, are easily identifiable with the popular drink. However, the clean white packaging sends the message that this coffee and its packaging, are revolutionary. The packaging includes very little text, reflecting the simplicity and purity of the product inside. Using simple accents, like drawings made of coffee, and all sustainable packaging that is also incredibly functional, sets Cafeeiro coffee apart from all others.
Blackbeard's Gunpowder Rum
Edward Teach was one of the most famous and feared pirates of his time, often linked to the Golden Age of Piracy in the Caribbean. You’ve certainly heard of the infamous Teach, although more than likely by his other name, “Blackbeard.”
Corn Studio’s concept for Blackbeard’s Gunpowder is ominous and intriguing. The bottle features an image of Blackbeard, composed of only straight lines, giving it a simple geometric look. Although it is just an illustration, Blackbeard’s expressionless face and pitch black eyes are certainly cut out for intimidation. The packaging uses only black and grey, like that of the gun the notorious pirate holds in his hands. Along with the image, the bold sans serif font adds a dash of modernity, revitalizing this villain for contemporary society and honoring him with his favorite spirit.
Designed by Corn Studio
“Taking care of your shoes shouldn’t just be something you have to do; it’s something you should want to do.” Taking this idea, four students at Broby Grafiska in Sweden desired to create a design that would grant consumers a feeling of privilege, having all the right information and products to clean their shoes. The concept for the shoe care company Boston, by Hilda Fridman, Fredrik Back, Camilla Wallentin, and Bettina Leckborn, uses classic text, black and white elements, and an easily understandable numbers system to make anyone an absolute pro at shoe care.
The students aimed to simplify, unify, and strengthen the brand, giving it a competitive edge on the market. Today, many consumers care about living an eco-friendly lifestyle. However, even though many know that caring well for a pair of leather shoes can make them last over a decade, the majority of shoe care brands appear outdated and don’t appeal to today’s environmentally-conscious audience. It was imperative to create a design for Boston that would suit today’s trends and appeal to modern customers, however also adapt easily. This would in turn make Boston entirely unique.