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Concepts We Wish Were Real

by Elizabeth Freeman on 05/29/2015 | 11 Minute Read

Hello, beautiful people! Let's kick off the weekend with our collection of concepts inspired by nature. Which concept would you like to see brought to life? 

XOCO Mexican Craft Chocolate 


Wouldn't you like to get your hands on some of these chocolate bars? XOCO forms their chocolate bars by hand and not a machine, and TORO PINTO’s new concept for their packaging reflects that unique and individual quality. 

“The state of Tabasco is an important place for cacao production in México, XOCO is a project for a family business that has been making craft chocolate for decades. XOCO is made of 90% cacao and no milk, it is molded by hand so the chocolate bar form is completely irregular, it can be eaten by bites or combined with hot water or milk. TORO PINTO aimed to create a branding that would be felt as home made and at the same time elegant.”

The light, gently faded colors and the use of white space contribute to the high end, handmade feel. Small graphics of cocoa pods and leaves are scattered on the packaging, reminding the buyer of the product’s wholesome ingredients and from where they came. Inside the box, the chocolate bar is individually wrapped with matching paper, and a delicate font is used for the logo. On the outside of the box, a gold square allows the name to stand out among the competition.

Designed by TORO PINTO

Country: Mexico



Feeling a little bit peckish? Shohaib Iqbal, a student at University of Central Lancashire, created this concept for a bird seed company that is equal parts playful and practical.

The bird seed comes out of a small bird beak on the side of the box, ensuring that seeds are only spread where they’re intended and can also easily be poured into the buyer’s hands. The boxes are made with muted greys and browns and feature an eye on the main part of the packaging. The design does not go over the top trying to illustrate that the box is supposed to look like a bird. Instead, the concept is simple and allows the buyer to put their twist of personality into the bird seed.

“Through crafting and process I came up with this solution which involves using the box as a interactive piece of packaging allowing users to squeeze the box to open the beak to pour the seeds. This was initially aimed at kids but also works great for almost any age!”

Designed by Shohaib Iqbal

Country: United Kingdom

Milara Tales 


Milara Tales is a self-initiated project. I wanted to create an identity for a high-end wine that invites the consumers on a kind of "Alice in Wonderland" journey. Textured, almost dreamy patterns referencing the complexity of flavour. The movement and the warm colour palette were inspired by the sun and water that help grow the finest grapes. Modern san-serif typeface kept the design paired-down and well balanced against a complex background.

Designed by Ekaterina Varfolomeeva

Country: Australia

Lakene Gårdsmejeri


We love to see branding that suits a company well but also makes us laugh. Four students at Broby Grafiska wanted to design a graphic profile for sompeplace whose existing one needed an update. They decided to work with Lakene Gårdsmejeri, a dairy farm in Sweden, to create an updated brand design with a twist of whimsy. 

“Their products are created in an artisanal fashion, and everything is made the old-fashioned way. They provide products of high quality, and our mission was to display that in a clear manner. We created new packaging solutions, a web shop, ideas for marketing and a concept built on a foundation of traditional farm work and a sense of humor.”

The illustrations of the animals look somewhat like traditional images you may see on other dairy products. These goats and cows have some additional features, like mustaches, monocles, hats, and pipes. Each character has a subtle personality and is even given a name for its line of dairy items. The design relies mostly on black and white elements, with splashes of hues scattered throughout the packaging. The font reflects the images from the brand, appearing fun, bold, and informative.

Designed by Frida Ekelund, Jasper van Wolferen, Ronja Hallgren & Maarit Hautamäki

Country: Sweden



You may no longer be able to complain that you lack a green thumb. The idea behind LØM, a concept designed by Franny Van Eyck, allows even the least skilled planter to grow a beautiful flower garden. The mats arrive pre-seeded with carefully selected flower seeds, and they can then be rolled out onto fresh soil for easy growing. The name LØM comes from two words that are central to the project: loam, meaning fertile soil, and loom, a device for weaving fabrics. 

“When buying a mat online, the user can pick which flowers seeds they like and create a pattern for how those flowers will grow. These hand crafted designer gardens all use flowers that will return the following season.”

The concept is ideal for those who don’t consider themselves skilled enough to design and grow a garden or even for those who simply don’t have the time to do so. Because they are easy to care for, they would make excellent gifts. Van Eyck considered additional details to make more use out of the shipping container — the tubes in which they are arrive show the consumer how much water it needs each day. Also, the cap can be used as a vase once the flowers have bloomed. The lovely colors of each shipping tube, like salmon and sunshine yellow, feature finely drawn illustrations of different plants. It inspires the consumer to have a beautiful garden full of fresh flowers, and the clever design of the container makes that accessible to anyone, green thumb or not.

Designed by Franny Van Eyck

Country: United States



I created a company named Tarragon which sells a series of gardening tools. The concept for the label designs was influenced by the art of floristry. I was inspired by a recent article that deemed garden and florist businesses as one of the top five dying sectors in today’s society. My goal was to create packaging that makes consumers want to get out and enjoy the beauty of gardening. 

The main idea behind the design was to take a very dark color and contrast it against the bright and beautiful flowers. By doing so, I wanted to create a commentary on the “dying” art by showing the flowers standing out against a dark background. The art of floristry is still very much alive and beautiful. 

In order to achieve this goal, I purchased a handful of flowers and gathered some from the trash bins at florist shops. I arranged the petals and plant clippings into beautiful floral wreaths to act as the holding boxes for the typography. Using tweezers, I was able to create precise arrangements by moving small pieces around and filling in gaps.

Designed by Hannah Hart

Country: United States


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