by Elizabeth Freeman on 04/30/2015 | 3 Minute Read
There’s no denying that colors affect our moods, from bright and happy to dark and brooding. With this in mind, Williams Murray Hamm created the identity for a brand new luxury body care line called Prismologie, aiming to spark the senses and inspire consumers.
“Moving away from the whiteness and rigidity normally associated with beauty products, Williams Murray Hamm have created a design that emphasises the new premium body care using colour to change or enhance your mood. Williams Murray Hamm have created a ‘total brand’ experience for Prismologie, from the name and tagline, to the packaging and website, through to producing a series of seven evocative films, all of which bring to life each product’s mood, through exhilarating movement, colour, light and a specially commissioned soundtrack that accompanies each film.”
The line, developed by scientists, is formulated using precious gemstones and other natural ingredients (like sapphire, wild indigo, and oud), resulting in a premium product. The clean white backgrounds and popping hues are enticing and powerful. The different colors help differentiate each product but they look so lovely together that they also tempt consumers to buy multiple items in the line.
“For the packaging, a simple box has been developed, with distinctive typography. Each product cleverly utilizes a stirring colour graphic splash device to give a clear representation of how each colour in the range benefits the individual’s mood: Yellow (optimism) for energy, indigo (sleep) for the evening, red (strength), green (balance), white (purify) and pink (comfort).”
Prismologie launches May 12th, 2015.
Creative Director: Garrick Hamm
Designed by Williams Murray Hamm
Country: United Kingdom