This project is a redesign of dietary supplements packaging for Whole Foods Market. I created the fictional sub-brand “Nutrilinx” in order to create a bigger impact and brand awareness among consumers.
The physical bottle of the package is inspired by vintage potion and medicine bottles added with a modern humanistic touch to differentiate itself from the other brand on the shelves. The information on the package is also kept to a minimal first and second read of what’s inside the bottle and how does it help your body.
Alongside with the physical package, I also designed a phone app. for this new brand to help customers make their own personalized schedule and keep track of their supplement inventory.
