Vendors line the halls of Fancy Food Fest

The Dieline Awards 2015

The Dieline Awards 2015: 3rd Place Student- Nutrilinx Dietary Supplements

by Elizabeth Freeman on 05/04/2015 | 4 Minute Read

This project is a redesign of dietary supplements packaging for Whole Foods Market. I created the fictional sub-brand "Nutrilinx" in order to create a bigger impact and brand awareness among consumers. 
The physical bottle of the package is inspired by vintage potion and medicine bottles added with a modern humanistic touch to differentiate itself from the other brand on the shelves. The information on the package is also kept to a minimal first and second read of what's inside the bottle and how does it help your body. 
Alongside with the physical package, I also designed a phone app. for this new brand to help customers make their own personalized schedule and keep track of their supplement inventory.


Designed by Dulyawat Wongnawa

Country: United States

City: Los Angeles

You may also like