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The Dieline Awards 2015: 2nd Place Technology, Media, Office, Self Promotion- Lytro Illum

by Elizabeth Freeman on 05/04/2015 | 2 Minute Read

The Lytro Illum’s beautiful, minimalist design, smooth lines, and matte finish set it apart from the average DSLR camera. To showcase this standout product, we created a package that acts as a display case for a camera that is, itself, a piece of art.

The un-boxing experience is equally artful—the outer sleeve slides off to reveal a clean black cube that unfolds in a unique triptych opening design. With the lift of a ribbon the camera appears, nestled by itself, black on black. Stylish iconography designates the additional components housed within the side panels while keeping them out of sight until needed.

The entire package is environmentally friendly, chic, and ultra-modern, just like the Illum itself.


Designed by Uneka

Country: United States

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