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The Dieline Awards 2015: 1st Place Student- Trident Gum, Packaging Concept

by Elizabeth Freeman on 05/04/2015 | 3 Minute Read

Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created an amusing fun, playful and interactive packaging which enhance the main feature of the product "Protecting Teeth".

A range of Six packs that represent three flavours, each pack has an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gum look like pearly white teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums.

The consumers could interact with the new packaging in a fun and simple way. By holding the packaging up to their mouths they could put bright smiles on their faces.


Designed by Hani Douaji

Country: United Kingdom

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