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The Dieline Awards 2015

The Dieline Awards 2015: Editor's Choice - The Adventurous Blends of William Whistle

by Elizabeth Freeman on 05/04/2015 | 4 Minute Read


Scope to create the name, brand identity and packaging for a well travelled and eccentric English tea and coffee merchant. The concept had to champion exotic flavours from around the world, blending the very best discoveries of the past with the very best expertise of today.


The brand has been personified by the William Whistle character, whose expeditions to discover quality ingredients are a playful interpretation of the client's own travels. Visually, the design is inspired by Victorian-era wanderlust and expresses the brand's passion for flavour and discovery. 

The design evokes the romantic stories of tea and coffee expeditions of the 18th and 19th centuries, and William Whistle, like the merchants, is exploring the world to discover the most interesting flavours to bring back home.

Fun and whimsical, each design combines a method of travel with the leading ingredients and their provenance to express the different flavours and the lengths gone to in selecting them.


Designed by Horse

Country: United Kingdom

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