The Dieline Awards 2015: 1st Place Wine, Champagne- Clicquot Mail collection
by Elizabeth Freeman on 05/04/2015 | 3 Minute Read
In 2014, 5.5 designstudio has conceived with Veuve Cliquot the Clicquot Mail Collection inspired by the Correspondence field: the envelope box, the Clicquot Clutch and the Clicquot Express.
From behind her desk in Reims, at the beating heart of the Champagne trade, Madame Clicquot ran her empire boldly, with the stroke of a pen. It was through the mail that she directed her suppliers and agents, and satisfied the wishes of her customers, some at unheard of distances.
Unique among the great houses of Champagne, Veuve Clicquot has maintained the entirety of Madame Clicquot’s correspondence. It is this history that Clicquot Mail celebrates, with a whimsical range of products.
This fully articulated foldable wrapper box, in Veuve Clicquot’s signature yellow, has the contours of an envelope, and bears all the hallmarks of Maison, right down to the “stamp,” which recalls the iconic VCP anchor of Veuve Clicquot Ponsardin. Inside the box comes the best part, its contents: one 75cl bottle of Veuve Clicquot Yellow Label Brut.
With a nod to the stylish envelope clutch, that chic classic, comes this amusing Veuve Clicquot yellow oversized envelope carrier. Otherwise flat, with the raised contours of a 75cl bottle of Veuve Clicquot Yellow Label Brut, the clutch opens up to reveal an isothermic nest capable of keeping that bottle cold for up to one hour. With brown piping, a brown wristlet, and a clear window for easy personalization, the look is sporty and, as always, “So Clicquot”.
Brilliantly designed out of Veuve Clicquot yellow cardboard to withstand the rigors of an international post, this secure cardboard box is custom-fitted to safely nestle one 75cl bottle of Veuve Clicquot Yellow Label Brut. Who wouldn’t jump for joy getting that in the mail? With international standard postal labels for contents of its kind, as well as vintage stamps and the Veuve Clicquot logo, all it needs is the proper postage and the address of its destination, and it’s ready to send
Designed by 5.5 Designstudio