Purina® Pro Plan Renew
by Jessica Deseo on 03/24/2015 | 2 Minute Read
Purina® and Ecologic Brands Reshape Sustainable Packaging with First-Ever Molded Paper Litter Jug. New Purina® Pro Plan® Renew Premium Cat Litter offers 100 Percent Natural Litter Inside and Eco-Friendly Recycled Pulp Outside.
Purina® Pro Plan®, known for offering advanced nutrition for dogs and cats, is expanding beyond the food bowl and into the litter box with the introduction of Pro Plan® Renew , a premium natural cat litter. Purina Pro Plan Renew features 100 percent natural corncob and cedar litter inside and a first-of-its-kind recycled and recyclable molded pulp shell jug that contains zero plastic, designed in partnership with eco-packaging pioneer, Ecologic Brands.
Pro Plan Renew cat litter is a premium clumping cat litter created with corncob and cedar. The litter is made with 100 percent natural ingredients, is 99.9 percent dust free, and it produces lightweight clumps for easy scooping. The litter comes in two varieties Unscented and Natural Balsam Wood Scent that are free of artificial fragrance.
³Many consumers are on a journey to improve their impact on the environment, and so is Purina,² said Diane Herndon, Manager, Sustainability, Nestlé Purina PetCare. ³Pro Plan Renew litter is an exciting step in our journey, combining the benefits of a corncob and cedar litter and recycled and recyclable packaging for a total product experience that eco-minded cat owners can appreciate.²
Purina Pro Plan Renew is offered in a recyclable jug that is made primarily from recycled molded pulp material and features a friction-fit cap that is 100 percent recyclable and does not use any plastic. A combination of heat and pressure are used to make the jugs strong enough to hold the litter while maintaining moisture resistance to ensure the product inside remains dry. The bottle is completely recyclable in most communities. It marks the newest packaging innovation from Ecologic Brands, a pioneer in the eco-packaging industry.
³Ultimately, the Purina Pro Plan Renew jug delivers a packaging solution that goes beyond addressing one component of sustainability, and instead looks to revolutionize the packaging industry by confronting the entire life cycle of the package,² said Julie Corbett, Founder, Ecologic Brands.
Pro Plan Renew is available nationwide at PetSmart in 6-lb or 10.5-lb containers. Cat owners are encouraged to recycle their Pro Plan Renew jugs in their curbside single stream recycling containers or at a community recycling center. This spring, consumers will have the opportunity to recycle them at unique bins at PetSmart stores nationwide.