Vendors line the halls of Fancy Food Fest


Squish Candies

by Jessica Deseo on 02/24/2015 | 4 Minute Read

Candyland does exist! "SQUISH is a new retail  that expands the boundaries of the candy tasting experience by inviting the consumer to explore beyond the safety of raspberry and cherry. The tasting experience is refined, complex and surprising, while remaining accessible for all."

"The graphical platform was designed to facilitate the consumer experience by helping them to navigate through the hundreds of flavors. The foundations of the platform take shape with the 5 flavor categories, all represented by playful icons : intense, fruity, calm, decadent and cocktail. The overall visual proposition is differentiated and flexible enough to allow a fluid evolution over time."

A design that brings brightness and friendly design. The idea and concept behind this candy store design truly brings a unique candy experience to anyone entering such an intriguing store. The combination of colors, shapes and patterns are done impeccably and showcase a extraordinary execution with carefully placed gold foil along with bold bright colors on the packaging. What a fun an amazing project to work on, well done! 

"Three main challenges were faced by the team while developing the global brand: creating something sufficiently differentiated to catch consumers’ attention, while remaining intelligible enough to truly facilitate the consumer experience and democratic enough to seduce candy lovers regardless of their age and socio-demographic profile."

Store Design: FGMDa Architects

Designed by Caroline Reumont, Phil Malizia 

Client: Sarah Segal 

Strategy: Geneviève Grenier 

Photograph: Mathieu Lévesque (Le Consulat)

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