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Naughty & Nice

by Theresa Christine Johnson on 12/08/2015 | 4 Minute Read

Around the holidays, it’s all about whether you’ve been naughty or nice. But can’t you be a little bit of both? Vocation Brewery teamed up with Robot Food to create a delicious seasonal brew that is equally festive and hearty.

“Naughty & Nice is a collaborative project. The decadent chocolate stout is smooth and warming, and combines a naughtily high ABV with some seriously festive flavours. Comprising of just 1323 limited edition 750ml bottles, Robot Food developed the idea with head brewer, John and brewed up the single batch.”

“The name, developed by Robot Food, nods to the well-known Christmas song and follows the same naming system as Vocation’s other beers (Heart & Soul, Divide & Conquer). Elegant, intricate label illustrations, done in-house at Robot Food, are set off with beautiful gold foil for a festive twist on Vocation’s usual brand architecture. To give friends and clients an exclusive gift, Robot Food hand labeled and boxed 100 of the bottles in bespoke wooden, laser-etched cases, and numbered each.”

The design for Naughty & Nice falls in line perfectly with the other brews offered from Vocation Brewery. Festive gold writing feels appropriate for the holidays but the label is non-denominational and appropriate for the winter season overall. Beautifully crafted wooden cases add a unique and sentimental touch to the chocolate stout as a gift.

Simon Forster, Creative Director at Robot Food, says, “Creative collaboration, craft beer and Christmas are three of our favourite things and together, we’ve made a stunning beer we can be proud of. The craft, attention to detail and sheer passion for quality from both sides is evident. This is a truly special chocolate stout, perfect for sipping in front of the fire on a cold, dark evening.”


Designed by Robot Food

Country: United Kingdom

City: Leeds

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