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Method + Standard Vodka

by Theresa Christine Johnson on 12/21/2015 | 4 Minute Read

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These bottles of vodka look absolutely divine and perfect for making craft cocktails. Using mouthwatering ingredients like fresh apples, cinnamon, and ripe strawberries, Method + Standard is the type of vodka that must taste as good as it looks. Device Creative Collaborative designed the branding and packaging for the vodka, creating an experience that doesn’t just end once you purchase the spirit. From the clear bottles that allow the glistening colors of the vodka to shine to upside down text that can be read when pouring some of the vodka, Method + Standard’s approach is simple yet thorough from seeing it on the shelf to mixing it into a drink.

“Method + Standard is a vodka for those who care equally about what goes into the bottle as what comes out of it. This dual-concept approach is embodied in a brand identity as carefully crafted as the vodka itself. Embracing the spirit’s all-natural, additive-free, small-batch sensibility – following it from the sourcing of its off-the-branch ingredients to the memorable experience of the final pour – each design element underpins the notion that it’s the method that creates the standard, and that the two are inseparably intertwined.”

“We began with a name that juxtaposes the themes of creation and consumption, while the label design with artfully considered text running in both directions offers a differing experience upon both viewing and pouring. Unadorned, clear bottles highlight the rich, all-natural hue of the spirit, which takes its color from fruit alone. Sustainable uncoated labels featuring commissioned illustrations of unharvested fruit indicate the brand’s back-to-basics approach, while foil lettering revisits the richness of the fruit infusion. Taking it’s cue from the label design, stylish bottle swing-tags incorporate tasting notes and house-created recipes, enticing consumers to experience a boutique spirit that’s proud to be finely crafted – without compromise.”

 

Designed by Device Creative Collaborative

Country: United States


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