The London Tea Co.
by Elizabeth Freeman on 11/05/2015 | 4 Minute Read
It's getting rather chilly in LA and a giant cup of steeped tea doesn't sound half bad. The London Tea Co. is the perfect choice not only for their authentic herbal remedies but for the packaging design that goes with it. Designed by D.Studio, tea bags are arranged in brightly colored tin cans. Inspired by Pop Art, the individual tins feature a different Londoner, each embodying the flavor of that tea.
"The Early Bird, The Guvnor and The Tea Totaller all proudly stand, strut or lotus for their unique blend, while the larger packs have the characters forming a not so solid crew, mingling at a hip tea party or dueling in a tea-off. The color palette is ‘pumped’ and the varied patterns reflect London’s buzzy cultural mix - all a far cry from pinkies out and Victoria sponge on a floral cake stand."
"D.Studio worked with The London Tea Co. on the design of their newly-launched gift range with the aim of changing the perception of the ‘tea experience’. Typically seen as a relaxing, sedate drink, best enjoyed with your feet up, listening to the radio, we were keen to show tea doesn’t have to be twee. So rather than focusing on the ‘heritage’ and ‘fine quality’, like everyone else does, we wanted customers to dig LTC’s vibrant array of infusions designed to be enjoyed in the modern way, whether that’s while walking your pug in the local skate park, having that tattoo of your ex’s name made into a dolphin, or while kicking back after a knitting flash mob."
Design, illustration and art direction: Wes Anson & Phil Curl, D.Studio
Photography: Steve Baxter
Fashion styling: Eibhleann Ana McMahon
Designed by D.Studio
Country: United Kingdom