Vendors line the halls of Fancy Food Fest


El Postre

by Elizabeth Freeman on 11/25/2015 | 3 Minute Read

What better gift to get this holiday season than a beautiful box filled with delicious sweets. Designed by Anagrama, El Postre's cakes and pastries are packaged in ruby red boxes, striped with reflective gold and secured with a red ribbon. The overall design not only achieves a modern look and feel but gives the brand a festive appeal. Located in the municipality of San Pedro Garza Garcia in Mexico, this pastry boutique takes exceptional care of its product and treats it's customers like it's Christmas every day. 

"We took a basic element from traditional bakeries and gave it an abstract form to create an icon that was representative of the brand, then integrated it with a simple typographic selection, resulting in the logotype."

"We selected a range of red and pink tones to form the color palette as well as the gold foil which is used as an elegant accent. To complete the system, a multiple array of patterns were developed and implemented on each packaging, achieving a unique and authentic experience similar to receiving a special gift. 

Our brand proposal offers a a brand system that is fun, colorful, unique, and adaptable to the different packaging and applications that were imagined for the brand."


Designed by Anagrama

Country: Mexico

City: Monterey 

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