Crabtree & Evelyn Christmas 2015 - Made with Magic
by Theresa Christine Johnson on 11/26/2015 | 3 Minute Read
Get ready to feel like a kid again with this fanciful packaging for Crabtree & Evelyn. This festive holiday design reminds me of all the Christmas stories I read when I was young. Designed by Sibling & Co, this delightful line of products makes for some thoughtful gifts for 2015.
“Our brief was to develop a seasonal theme and designs for the entire range of Personal Care, Home Fragrance and Fine Foods gifts for 2015. Inspired by the sourcing, discovering and blending of botanicals that Crabtree & Evelyn are famed for, the theme is a magical production line bringing seasonal ingredients and joyful, festive memories together.”
“From decorative tins to vibrant boxes, each product depicts a unique and magical part of the production line, explaining ‘story’ behind each product, or a collection of festive items boxed and ready for Christmas. Having imagined a process for each product, our ideas and sketches were handed over to Thibaud Herem, who illustrated them beautifully.”
From personal care to foods and snacks, the design for Crabtree & Evelyn had to be consistent and also fluid. Focusing on the energy and spirit of the season and using traditional holiday design, the Made with Magic lines feels nostalgic and festive. By focusing on the holidays themselves, rather than the products, it attracts buyers to purchase the tins if only for the fact that they will have a lovely keepsake tin. By making consumers want to keep the packaging, it adds a sentimental value to each gift.