Atomic Coffee

by Traci Gibbs on 11/11/2015 | 2 Minute Read

Editorial photograph

Atomic Coffee has a passion for uncompromising quality and craftsmanship, and their new packaging needed to communicate this in a striking and bold way. Fuman agency kept things simple and sophisticated, letting Atomic stand out as a flavorful coffee bean amongst its competitors.

Editorial photograph

Each Atomic Coffee bag is perfectly packed, appearing like a small brick of coffee beans. Against its black front, metallic copper adds a bit of luxury to the brand. The brand name is written in an informal, thick font, appearing on the front in lower-case letters. A white label with a sans serif font distinguishes each coffee type. The bottom of the packaging adds a little surprise: a dot pattern that ties everything together with a fun, modern attitude.

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Designed by Fuman

Country: New Zealand

City: Auckland

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