Awestruck 'Hometown Homicider'
by Elizabeth Freeman on 10/29/2015 | 2 Minute Read
Trick or treat? Halloween is upon us and what better treat than an orange and black packaging with a bit of a spooky story behind it? We absolutely adore this cider packaging created by Buddy Creative and the story behind the brand.
“Every small town holds its secrets, its myths and its legends. No matter how sleepy and bucolic they seem from the outside, how cosy they feel — behind that friendly welcome, beyond that lazy wood smoke curling up from the chimneys, there’s often a darker melody of secrets unknown.”
“Hometown Homicider is just that creature. Carefully crafted to evoke warm memories of home comforts—pumpkin pie, sugar and spice—it also has a darker, smokier, more furtive side to it.”
Buddy creative was asked to create a distinctive label to reflect this sinister limited release whilst retaining the bold simplicity of the Awestruck brand. By simply using Halloween visual cues (the orange, the black and the gold) the design conveys strong emotional memories. Shining Bright, Wishing You A Haunting Night!
Designed by Buddy Creative
Country: United Kingdom