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FOOD

Ruffles Brand Re-stage

by Elizabeth Freeman on 10/12/2015 | 1 Minute Read

A brand typically seen at most family gatherings, Ruffles was associated with nostalgia and was easily characterized as the familiar favorite in the potato chip space. DuPuis Group modernized Ruffles through a bold redesign that appeals to the Millennial male.

 

Designed by DuPuis Group

Country: United States


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