by Elizabeth Freeman on 01/28/2015 | 3 Minute Read
These chocolate bars, designed by Jo Ormiston for Leon Restaurants bring life to the party with colorful geometric patterns inspired by traditional Mediterranean tiles. Reminiscent of Alice in Wonderland's "going down the rabbit hole," this design attempts to create an optical illusion that invites people to try a bite of the bittersweet concoction.
"At Leon we use the term 'full of sun' in everything we produce, including our food and our branding. The bold colors, shapes, and beautiful foil touches evoke this sense of sunshine and fresh flavor.."
Designer: Jo Ormiston
Copywriter: Saskia Sidey
Produced by: Leon Restaurants
Printer: Trinity Connections
Photography: Lucy Heath