Pereg - Quinoa Pops

by Grant Van Sant on 01/14/2015 | 4 Minute Read

Editorial photograph

'There is something exciting and thrilling about designing a product that does not exist yet. Something that has no history in the market--and that was the case with Quinoa Pops. Quinoa Pops is your new breakfast cereal. It is similar to popcorn or a puff, except this pop uses all natural quinoa. The first step was coming up with a name—a name that was catchy but also described exactly what the product was for. Something totally obvious, but new. 'The design agency, Squat New York, wanted to project the quinoa pops as this bubbly, fluffy ready to eat cereal. To portray this, they designed the packaging in such a way that would properly convey the various ways the pops could be used just by looking at it on the shelf. They wanted the package reflect feeling of joy while eating the cereal; touching upon all five senses, especially taste. 

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Designed by Squat New York

Country: United States

City: New York

Creative Director: Shiri Kornowski Art Director: Itamar Kornowski Senior Designer: Cheungyoon Kim Senior Designer: Laura Dreyer

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