Vendors line the halls of Fancy Food Fest


The Adventurous Blends of William Whistle

by Elena Massucco on 01/13/2015 | 3 Minute Read

"We have travelled the world to find the very best blends; fantastic flavoured coffees, teas and tisanes that express the wonderful flavours we have come across on our travels."

The character of William Whistle has been designed to playfully interpret the client’s own travel and the linear and beautiful illustrations really bring the character to life. “Visually, the design is inspired by Victorian-era wanderlust and expresses the brand's passion for flavour and discovery," explains Sarah Pidgeon, creative partner at Horse.

"We also wanted to evoke the romantic stories of tea and coffee expeditions of the 18th and 19th centuries, and William Whistle, like the merchants at NR&A, is exploring the world to discover the most interesting flavours to bring back home."

Fun and whimsical, each design combines a method of travel with the leading ingredients and their provenance to express the different flavours and the lengths gone to in selecting them.The overall story is to create an experience and bring the consumers on an exotic and adventurous journey around the world of taste and flavours.


Designed by Horse

Client: NR&A 

Country: United Kingdom

Designers: Ian Firth & Sarah Pidgeon

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