Cromaris Adriatic Oyster
by Elizabeth Freeman on 01/13/2015 | 2 Minute Read
"The ancient tradition of flat oyster farming in the Adriatic Sea continued by Cromaris using contemporary production process needed to be translated through packaging design. The agency has managed to create a fusion of traditional and contemporary by combining classic typography with a modern interpretation of specific shape of the oyster. The goal was to achieve packaging that’s simple and striking with a premium touch."
Designed by Bruketa&Zinic OM, gorgeously selected oysters sit in a bed of thinly shredded paper inside an unfinished birch wooden box. The box is minimally painted with an abstract pattern, representing the oysters it contains as well as a topographical map to the location of where the sea creature were retrieved.
Creative Director: Miran Tomicic
Account Director: Zrinka Jugec
Art Directors: Nebojsa Cvetkovic, Tanja Pruzek Simpovic & Sonja Surbatović
Account Manager: Svjetlana VukiC
Production Manager: Vesna durašin
DTP: Radovan Radicevic & Sasa Krivak
Photographer: Domagoj Kunic