Vendors line the halls of Fancy Food Fest

Sierra Mist

by Ivan Navarro on 09/23/2014 | 1 Minute Read

Sierra Mist has a fresh new look thanks to New York agency, Little FuryPepsiCo Design & Innovation Center.

"Little Fury was challenged to create a new expression for Sierra Mist that captures their ambition 'to make the world a more interesting place.' The new design challenges the lemon lime soda category cues by embracing a nontraditional approach. Little Fury juxtaposed the bold with the organic to create a dynamic identity and package that reflects a confident, curious brand which 'sparks the curiosity of others'”.

 
 
 

Agency: Little Fury, in collaboration with PepsiCo Design & Innovation Center
City: New York City
Country:USA

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