by Ivan Navarro on 09/03/2014 | 3 Minute Read
Designer Mirim Seo created Ugly Fruit as a way to respond to costly and unnecessary waste created by bruised and discolored fruit being thrown out. As many of these fruits and vegetables are perfectly fresh and edible, Ugly Fruit set out to create juice, jams, and dried fruits out of unattractive produce donated from neighborhood grocery stores. The design approach is amusing and sustainable, featuring cute fruit personas bearing bruises, and the "reuse it" call to action.
Designed by Mirim Seo