Vendors line the halls of Fancy Food Fest

Concepts We Wish Were Real

by Ivan Navarro on 08/22/2014 | 13 Minute Read

This collection of concepts and student work ranges from an expletive laden coffee cup, to a M.A.C. collection based on Clara Bow, Louise Brooks and Greta Garbo.  Each project has major commercial appeal and brutally charming design elements - including sweet patterns, a perfectly feminine color-palette, and bursts of color!  Take a break and ogle these eight concepts we wish were real. 




Russian design agency Сlёver created this concept design for FAKESTIVAL, an international festival of advertising and design based in Russia. 

"This non-profit project has a social background--everyone knows that Russians consume a lot of alcohol and take an active part in the international policy debate. We tried to convey our message with a bit of humor. Those who think that very well-known conservative people are boring [are] mistaken. When selecting the shape of the glass, we were guided by the Russian tradition harvest compotes, jams, pickles on a whole year in large stocks."

Agency: Сlёver 
Designed by: Dasha Mikhaylova, Artem Maslov 
Country: Russia



This striking concept developed by Goodmorning Technology acutely stands out from the rest of audio packaging. The simple rectangular box form implements a minimalist aesthetic where focus is put on color, and typography. By limiting the quantity of text, there is more freedom to explore texture, patterning, and image. The matte yellow is contrasted with the choice of metallic embossed silver letters that are arranged stylistically in a diagonal fashion with the name of the product repeated from top to bottom.

"Goodmorning Technology was involved in a long term packaging strategy project developing the visual identity for Jabra´s Music category. Jabra designs and produces high end headsets, speakers and music products. The global company needed a global packaging strategy to create a visual coherence of approximately ten products and more than twenty SKU´s for a better retail experience, awareness and enhancing sales – a corporate brand awareness to attract customers from a distance on the shelf."

Agency: Goodmorning Technology
Country: Denmark

Calm the F*ck Down 


A tea with a definite attitude! The design of this concept is bright and in your face, with bold orange and hand drawn type. The packaging has an eccentric personality and even comes with a stress ball for a true kitschy feel.

"This is the identity and the packaging for a camomile tea brand.  The objective is to stand out from other tea brands.  The writing is as provocative as is the cup's color.  The message is "calm the f*ck down, take 5 minutes, have a warm tea and enjoy fuckin' inner peace". Obviously, this is for a mature audience who's dealing with stress."

Design by Pascal Lefebvre
Country: Canada 

Trident Gum 


I love when a unique approach to a tried and true classic turns out to be so awesome! I was convince these were real, but sadly they are not. 

"Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created a new playful and interactive packaging that enhance the main feature of the product "Protecting Teeth".

A range of Six packs that represent three flavours, each pack has an illustration of a mouth with either mustache or lips. The chewing gum look like teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums."

Designed by Hani Douaji
Country: UK 

Sweet Botanicals 


Sweet Botanicals are organic hard candies designed by Miguel Yatco for Louise Fili's package design class. 

"Tasked to design packaging for hard candies (5 flavors), I decided to take a different route and avoided the usual twist wrapper. I took inspiration from candy bars, mostly chocolate, to come up with what looks like a candy bar from afar, but is actually made up of several pieces of square candies inside. The beautiful illustrations are by Natalia Tyulkina, who I found here on Behance. Each bar is made up of 18 pieces, and makes up an image of a pattern when packaged together. The flavores are: Fig, Pomegranate, Hibiscus, Quince, and Feijoa."

Designed by Miguel Yatco
Illustration: Natalia Tyulkina
Country: USA

M.A.C. Prohibited 


Art Center College of Design student Holly Wren Hofgaarden was tasked with choosing an existing cosmetics brand, and then design an extension line that was both unique and innovative. She chose to create a line for M.A.C. Cosmetics inspired by the roaring twenties, prohibition, flappers, gangsters, and Greta Garbo. 

"For my project I designed a line for M.A.C. cosmetics that celebrates one of the most unique and exciting times in US history, the roaring twenties. It was a time of prohibition, flappers, jazz, gangsters and prosperity. This was a decade where women weren’t afraid to experiment in style or be bold. The twenties are also a popular trend right now due to current style, pop culture and night life trends. I believe this line would fit in well with the M.A.C. brand because they have a reputation of being edgy and experimental. 

For this project, I created three separate lines and color stories based on the personalities of Clara Bow, Louise Brooks and Greta Garbo."

Designed by Holly Wren Hofgaarden 
Country: USA

Nibbles Chocolate 


San Francisco based designer Janet Lee sends in a chocolate line concept that she created for candy lovers that enjoy a bit of a sugar rush. It features brightly colored patterns that depict whats in each bar.

"The chocolate bars are wrapped in fun, brightly colored designs that resemble sugary toppings you see in an ice cream shop. By combining sugar decorations that we all know and love to eat like sprinkles, gummy bears, and yogurt covered pretzels, these sugary concoctions will definitely satisfy all candy cravings and will make you want to nibble on all of them.

Designed by Janet Lee
Country: USA



"Monneta is an innovative brand that offers a new lifestyle, through a unique blend of products like lingerie, accessories, beauty products and items for the home. Monneta creates an environment that offers a unique shopping experience in the market. 

The image was inspired by the history of the Roman goddess Mnemosyne, mother of the Muses and the goddess of unique and exclusive. Monneta emerges as a brand that achieves the fusion of sensuality and purity inspired by the modern woman, representing the authenticity of its beauty."

Designed by Jimena Copean 
Country: Mexico 

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