Spotlight: Tomorrow Machine
by Elizabeth Freeman on 08/21/2014 | 6 Minute Read
Tomorrow Machine, a design studio based in Sweden, has been producing some of the most innovative packaging designs of the future. Winning the Dieline Packaging Design Awards 2013 for Sustainable Packaging, they are at it again with 5 other creations including Basmati rice, Olive oil, Raspberry smoothie, Microgarden, and the Self-opening food package. What makes their creations so unique is the choice of substrates.
"We are a Swedish design studio based in Stockholm and Paris, specialized in package, product and food concepts. We believe in looking at the world from a creative point of view to shape the innovations of tomorrow."
THIS TOO SHALL PASS
The basmati rice gets wrapped in a pyramid of soft beeswax, soy-ink printed and dusted with pearlescent robin’s egg blue. The act of opening the package is very similar to peeling an orange.
Finally, the self-opening food box. This twister, packages food such as wontons, and as you heat it up in the microwave, the container slowly unfolds like a flower in bloom.
In collaboration with Innventia
Overall, the commonality that threads though each concept is the strong influence from nature. While most designers indeed draw their inspiration from nature, creating organic forms and graphics out of “unnatural” materials, Tomorrow Machine chooses to complement their products with substrates that are in similar family. By doing so, the consumer is gifted magical experiences that come from interacting with the design.