by Jessica Deseo on 08/15/2014 | 3 Minute Read
FAIR is a socially responsible vodka composed of quinoa seeds making it both organic and gluten-free. The company's mission is a dedication to all things "FAIR." The design of the label portrays craft, purity for the product, and Fair's dedication to sustainability.
"FAIR is the first brand of socially responsible spirits. FAIR vodka is the only vodka able to boast its exclusive manufacturing process as result of two years of R&D between Andean producers and Charentais distillers: i.e. the brewing and the distillation of the organic quinoa seeds from the Andean Cordillera, in order to obtain an exceptional taste vodka, already acknowledged by several awards from all over the world.FAIR was founded in 2009 by Alexandre Koiransky."
“The FAIR. brand emerges from a close relationship to the earth. The new label speaks to the craft of the product, our sustainable profile, and the production of FAIR. Spirits in small batches,” says Jack Bays, President of Bay Pac — the company responsible for production, sales, and marketing of the FAIR. brand and products in the U.S. and Canada. “The goal of the new label and packaging is to maintain the integrity of FAIR.’s prize-winning product while moving to a greener profile that reflects the brand’s dedication to sustainability.”