Stonyfield Package-less Froyo
by Jessica Deseo on 08/15/2014 | 3 Minute Read
Package free froyo? Stonyfield has set itself apart for years as a sustainable, organic, healthy food business. They've led the way in organic dairy products as well as the way their products are packaged. Stonyfield's main objective is to reduce the amount of packaging in their products. Recently they've worked with WikiFoods' WikiPearl™ yogurt technology, which uses organic fruit skins to keep moisture in and contaminants and oxygen out, forming a washable, portable covering for the portion-controlled organic yogurt serving.
"The product was rolled out in four Boston-area Whole Foods markets, in pre-packed cellulose bags made from wood fiber, marketed in the freezer section. This begs the question, are the Frozen Pearls a package-less product, or a new product type?
“We think they are both,” says WikiFoods Vice President Eric Freedman. “We are completely redefining a product experience you already think you know, in a form/function that is a package-free solution. Stonyfield Frozen Yogurt Pearls are so groundbreaking, the retail spaces weren’t quite equipped to sell them completely package-free. But they absolutely can be.”
“The skin is a protective electrostatic gel formed by harnessing interactions between natural food particles, nutritive ions, and polysaccharide.”
Essentially this would eliminate the need for packaging.