by Elizabeth Freeman on 08/06/2014 | 2 Minute Read
Keith Shore designed a label for Mad Beer that sheds light on the spirit of drinking. This celebratory piece is wrapped in patterned string, resembling gift wrap, overlapping the name and malt flavor. This illusion, made of simple one-piece label, adds dimension to the flat graphic. The 3-d effect achieved through the image is a direct reflection of the depth of flavors contained in the product itself.
Designed by Keith Shore