Spotlight: Stone Creek Coffee
by Andrew Gibbs on 07/25/2014 | 5 Minute Read
The Core Product:
The Retail Environment:
When Eric hired LP/w Design Studios to lend a hand to the overall brand experience, their Radio, Milwaukee location construction was already in full swing.
Case Study Series:
"We are launching a new series of coffees called Case Studies. This series explores different variables affecting the final flavor of coffee. The inaugural offering, a box set called, How Does Processing Affect Flavor?, contains three bags of coffee from the same crop, processed using three different methods.
Processing refers to the two parts of the milling process. The first part is how a producer removes the fruit of the cherry from the coffee bean. The second part is how a producer dries the coffee (with or without fruit on the bean, on patios or beds, etc.)
Our box set explores the three primary kinds of processing : Washed, Semi-Washed, and Natural. Washed process coffees dry with the fruit removed from the bean. Semi-washed coffees leave a bit of fruit around the bean as it dries. Natural process coffees dry inside of the whole cherry."
"As part of our continued rebranding for Stone Creek Coffee, the new visual brand utilizes pattern-filled typography as a way to express the intersection of science and craft."