Concept: Summer Garden
by Elizabeth Freeman on 07/25/2014 | 3 Minute Read
Designed by Edmundas Jankauskas, this label concept for Summer Garden focuses on the flavor of each liqueur through the use of color. The redesign plays with the fruitiness, as the image on each bottle, composed of smaller images, spring forward with a fresher look. The design gives a lightness, free-flowing ease that is associated with summertime by minimizing the content and decluttering the central image. The same small images are scattered on the neck of the bottle resembling champagne bubbles, fireworks, glitter, associated with celebration.
“Summer Garden is a liqueur made by one of the largest alcoholic drinks producer in Lithuania - AB 'Stumbras'. This liqueur is produced in three flavors: cherry and chocolate, pears and also coffee. Since it belongs to a group of liqueurs of a lower price it is important to clearly express the flavor and stand out from the competition, at the same time keeping the low cost of printing of labels.
The idea was to eliminate paper labels and use as less graphical elements as possible. Rich color of liqueur itself together with graphic fruits should represent the flavor. Minimalistic white elements and colorful fruits create a seamless and sleek modern design."
Designed by Edmundas Jankauskas
Client: AS Stumbras