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FundaciĆ³n Capital

by Diane Lindquist on 07/02/2014 | 3 Minute Read

Anagrama is changing the way we perceive non-profit design. It is no longer  a corporate heavy, blue standard design we are use to seeing. Instead, they believe non-profit design should be filled with boldness.

Anagrama's latest project features an impactful design for Fundación Capital, a non-profit organization with several bases in Latin-America. Their efforts are centered around fostering new ideas to challenge the persistence of poverty and exclusion. Working closely with public and private sectors, Fundación Capital helps millions of low-income families live their ambitions and expand their resources.

"Our design process started by taking inspiration from bees, symbols of hard work and organization in the animal kingdom. Since Fundación Capital is located in many countries in Latin America and has plans to expand further, we then turned the bee-like icon 90 degrees, transforming it into a pin, much like the ones on Google Maps. This way, we turned the very simple, striped, balloon-like symbol into a metaphor for generating hope by creating jobs and development in a variety of places."
– Anagrama


Designed by Anagrama

Country: México

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