Sprite® 6 Mix™ by LeBron James
by Diane Lindquist on 06/09/2014 | 3 Minute Read
Sprite and LeBron James mix it up to create a new limited-edition flavor! Sprite® 6 Mix™ by LeBron James is the first flavor developed by Sprite in collaboration with "King James", a cultural icon. Now Miami Heat fans can represent their team at the NBA Finals with Sprite® 6 Mix™.
“Growing up drinking Sprite, I never imagined I would have my own flavor someday. I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”
– LeBron James
Sprite® 6 Mix™ by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA champion and cultural icon. The game-changing beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics and product name of Sprite® 6 Mix™ were co-developed with LeBron James is to truly reflect his style and taste preferences.
"Beginning in mid-March, Sprite 6 Mix by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. Special packaging for the new flavor features a custom logo sporting James’ name and jersey number, and his initials appear on the background of the label. The packaging also features a custom '6' with a crown integrated to represent James’ most popular nickname – 'King James.'
Sprite® 6 Mix™ by LeBron James will be supported by a multichannel advertising campaign. The effort will include a 15-second commercial and digital videos featuring James and his marketing team during a real working session at LRMR offices in Akron, Ohio. Out-of-home on digital billboards and digital banner ads will feature the product and campaign tagline: LeBron Has Changed The Game. Again.
Fans of Sprite can enter cap codes from each bottle of Sprite 6 Mix by LeBron James online at or via text to redeem instant rewards, including LeBron street art wallpapers and music download codes. Plus, enter codes to win prizes including a signed LeBron James jersey, autographed cans, UNKNWN® apparel, gift cards and more."
Designed by The Coca-Cola Company in collaboration with LeBron James