Student: Filippa K
by Diane Lindquist on 06/05/2014 | 2 Minute Read
Linda Hurtig created a lovely student project for a perfume brand she factiuosly named Filippa K (or Vilde). The packaging features floral illustrations against soft pastel colors with a delicate typographic logo.
"The task was to create a concept and design bottle prototype, packaging and advertisement for a perfume.
I did a unisex fragrance created from natural ingredients. Natural perfumes do not last as long - either in the bottle or on your skin - this is a reminder of nature's wildness. The fictitious sender is Filippa K. The scent will therefore in two editions: a Spring / Summer and Autumn / Winter.
Of packages illustrations highlight the natural character by providing a more abstract view of the vegetation. The bottle simple form is in line with Filippa K's classical idiom. The translucent glass, the contents - a natural perfume has nothing to hide."
Designed by Linda Hurtig
School: Malmö University
Class: Graphic Design