by Jessica Deseo on 06/03/2014 | 3 Minute Read
Inspired by a classic "Grandfather" look and vintage wallpaper, Spanish based studio Salvartes has developed a unique brand of potato chips with a homey feel to it!
"It is a family and artisan brand of potatoes, Arcos de la Fra. Its name comes from the typical pelvis. To start the project to enter the international market, we play classic grandfather imagine a bowler hat and mustache, endow "DON" personality to build a strong brand. The tagline added value to the artisan Granaina clean typography. Another key concept is the vintage wallpaper, William Morris style to differentiate the range of Sanlúcar salt and olive oil.
The final product is a feast for the eyes and for the palette especially."
Photography: Javier Gavill