Student: Jil Sander Paint
by Diane Lindquist on 05/09/2014 | 3 Minute Read
What if Jil Sander had a home paint sub-brand? Jil Sander, the designer, has been described as "the Queen of Less.” Samah Alrajhi from Academy of Art University decide to explore this idea in Valerie Tyalor-Smith's packaging class.
"The brand has a sub-brand called Jil Sander Navy, so I went with the same notion in coming up with the name for this paint sub-brand. I called it Jil Sander White. The concept of the brand was to have a range of solely white paints for sophisticated men and women with appreciation for quality and minimalistic aesthetics. And the design was very much in line with that. The paint buckets are clear which adds to the minimal qualities of the design."
School: Academy of Art University
Instructor: Valerie Taylor-Smith
Country: Saudi Arabia