Starbucks® Brezza Blend
by Diane Lindquist on 05/27/2014 | 2 Minute Read
While grabbing my typical Monday morning Vanilla Soy Latté from Starbucks, I noticed something colorful and shiny glaring across the store. It was the new bright herbal bag made for Starbucks' Brezza Blend.
I reached out to the creative team at Starbucks and asked them what their inspiration was in creating the Brezza Blend package design:
"The design’s geometric patterning is an interpretation of the sun's rays and the heat of summer, also taking inspiration from textile patterns found in coffee-growing origins. We arranged blocks of color to suggest a mountainous coffee landscape, through which the sun's rays shine. The bright color palette evokes the excitement and energy of spring and early summer and some of the 'golden' flavors of the coffee."
Country: United States